There are many different ways to let readers know books are linked - social media, newsletters, blog tours, and book blasts are just a few methods you can use. But there's also an incredibly simple and easy way for your readers to recognise books belong in the same story world - matching book covers. When done right, book covers are a powerful tool for writers.
What do I mean by done right? When the covers from a trilogy or series are instantly recognisable, but are also different. Alex J. Cavanaugh's CassaStar trilogy is a great example.
Susan Kaye Quinn's Debt Collector series covers work equally as well.
Talking of matching book covers, friend and fellow Untethered Realms member Angela Brown has new covers for her Neo Chronicles series.
I did love the old covers (shown below), but there was nothing to tie the two books together.
Her new covers do. I can tell straightaway these are part of the same series, but also different books. They're also striking in their own right.
What do you think? Do book covers really matter that much? Does having covers that are linked in some way make it easier for readers to discover more of your books? How alike should they be? As always, I'd love to know your thoughts.